Catharina is a freelance consultant for Tourismuszukunft, one of the leading digital consultant networks in Germany. They support companies, mainly tourism but also other industries, to realize their digital projects, studies, and campaigns. Furthermore, they train and create digital mindsets and provide guidance and strategy for digital change.
Catharina has 8+ years’ experience in tourism online marketing and 5+ years’ experience in social media marketing on an international level, gained as Head of Social Media at the German National Tourist Board (GNTB). She developed at GNTB the worldwide Social Media Strategy for more than 12 international markets, designed several international Online and Social Media campaigns with influencers worldwide, and has built and planned the Social Media department. She has an excellent track record in managing large, international campaigns and broad knowledge to measure the output. In October 2016 Catharina will launch together with Leipzig Tourism and Saxon State Chancellery the Video Summit Leipzig, an event where selected professional video bloggers meet the industry and vice versa in order to share knowledge of successful campaigns, productions, and new technologies as well as how to integrate video into marketing.