History of STS

The Social Travel Summit is where top international travel influencers meet with industry representatives to exchange expertise, experience and ideas. Originally founded in 2014, STS is organised by iambassador in cooperation with Traveldudes and the Reiseblogger Kollektiv. Each annual Summit results in new profitable relationships as well as the development of strategies and tactics outlined in a Think Tank report that benefits all digital marketing partners in the travel industry.

The Social Travel Summit in Leipzig, 2014

The first Social Travel Summit in Leipzig 2014

The first Social Travel Summit in Leipzig.

The first Social Travel Summit took place in Leipzig, Germany in April 2014. Over 60 professionals from the travel industry attended, in addition to 50 of the world’s best travel influencers, all personally invited because of their niche, reach and reputation.

In addition to a number of presentations, workshops and panel discussions, the Social Travel Summit was where a number of key collaborations began that are still ongoing today. It also resulted in the publication of the first STS Think Tank report, which has helped shape how successful collaborative campagins between the travel industry and travel influencers are achieved. Feedback from the event was overwhelmingly positive and so a new annual digital marketing conference for travel professionals was born!

Read iambassador’s full report from the first Social Travel Summit in Leipzig.

The Social Travel Summit in Hamburg, 2015

Attendees at the 2015 Social Travel Summit in Hamburg.

In 2015, The Social Travel Summit in Hamburg built on Leipzig’s success by launching more new and innovative collaborations between travel influencers and the tourism industry. After two days of inspiring keynotes, educational seminars, networking and brainstorming sessions, delegates scored the Summit a 4.7 out of 5. In the feedback from the Summit, many attendees, ranked The Social Travel Summit as one of the best conferences they’ve ever attended.

You can the Think Tank’s report from the 2015 conference here.

The Social Travel Summit in Inverness, 2016

Attendees from The Social Travel Summit 2016 enjoying a cruise on Loch Ness.

Inverness, Scotland was the host of STS in 2016. This was the year the Summit became truly global with bloggers, brands, influencers and industry leaders from all over the world. Another very productive Think Tank session resulted in a revelatory report on the future of digital marketing in the travel industry, presented at WTM in London just a few months later.

You can read our write-up of the 2016 Social Travel Summit in Inverness here.

The Social Travel Summit in 2017 will be in…

Join us in Kitzbühel, September 2017!

On 19th-20th September 2017, the Social Travel Summit will be held in Kitzbühel, Austria and it will be once again organised by iambassador in collaboration with Traveldudes and the Reiseblogger Kollektiv. Hosted by the Austrian National Tourist Office, Tirol Tourism and Kitzbühel Tourism, participants can expect insightful keynote speeches, thought-provoking discussions on the future of destination and influencer marketing, and a range of fun activities and tours.

Our aim is to keep the Summit small (less than 150 delegates) to ensure an intimate and informal atmosphere that is conducive to learning, sharing ideas and networking. We hope to see you there in September. Find out how you can join us as a Sponsor or Attendee!