The Business Case for SEO & How to Get Google to Love You

Google changes its algorithm. You update your business goals. Things change! An effective SEO strategy isn’t just about getting more people to your site: it’s about getting the right people to your site so that they take the action you want them to take. After exploring the business case for SEO, Erik will cover site structure, content optimization, how to promote your content for SEO, YouTube SEO, and common SEO mistakes. He’ll also share a case study demonstrating the application of many of his tips. It’s important to stay current with the SEO world and this session will help you do so.