Thinking Outside the Borders and Beyond the Brand: Part 2

After learning in Part 1 how collaboration is becoming more significant in destination and travel marketing, Part 2 will dig down into the details with a real case study. trivago paired its own exclusive data with insights from travel influencers and destination marketing organisations to produce their Travel Advice Calendar, a booklet offering advice on the best time to visit different cities worldwide. In this session they’ll share how the booklet came about, the learnings and importance of collaboration with both DMOs and influencers and other ways trivago plans to work with third parties in future.