Mariette du Toit-Helmbold

International Destination Marketing and Tourism Thought Leader

Mariette du Toit-Helmbold is an international destination marketing and tourism thought leader, a writer and public speaker on tourism, destination marketing, brand innovation and digital marketing.

She established Destinate, a boutique international destination and tourism marketing agency, in 2013 after an enviable tenure of 10 years as the CEO of Cape Town Tourism.

Mariette and the Destineers work with brands and destinations within and beyond South Africa to unlock their full potential, applying their knowledge and pursuing their passion for innovative, people-centred marketing and tourism. Their areas of expertise include global consumer trends, new markets, city tourism dynamics, wine tourism and the impact of new technology and the web on tourism.