Over the last 10 years, SEO has gained a negative reputation. Most SEO tactics have been about manipulating Google by spamming with backlinks and keyword density. This will become a huge problem as Google punishes sites that use such tactics. But SEO doesn’t need to be a bad thing.
Maximilian D. Muhr practices a rare kind of totally white hat SEO. In this basic SEO session you will be inspired to care about Google and do things right. We will have a quick look at SEO that works, including relevance for users, snippet-optimization, rel+Author (Google+), structure, and quality. Max will explain how Google knows if content of a specific URL is relevant for the searcher and will suggest what WordPress plugins are needed for SEO success.
Plus: In-depth Site Clinics
Max will review up to 12 blogs from participants and meet with a select few of the bloggers one-on-one (others can listen in) to explain how they can improve their SEO results.