A blogger since 2000, former CEO of social influence platform Kred, and now Global Partner, Social Business at IBM, Andrew Grill will look at the fine line that brands and bloggers must tread when working together, what social means for bloggers and brands today, and what the move from social media to social business will mean in the future. After examining the decline of the “Klout score” as a measure of a bloggers true influence he’ll explore how to be an authentic blogger to protect the value of a blog’s brand so that it is of optimal value to travel brand clients. Ultimately, it’s all about the challenge of continually inspiring people to travel.
Andrew’s experience as an entrepreneur running 6 start-ups over the last 12 years will also be used to look at how brands need to think like an entrepreneur to engage with bloggers. An avid traveler, Andrew has been to 106 cities in 33 countries since 1993.