Building the bridge between neuromarketing strategy and social media tactics, this session will explore general findings in neuroscience and how you can use them to improve perception, attention, engagement, loyalty, recognition, and demand. Topics to be covered include content planning through neuroprofiling, honing brand resonance and impact, the power of multichannel/multimedia content, what to include in your social content, and how to structure social content during a campaign. The talk will be fast-paced in order to cover all of the material and provide actionable takeaways so do be aware, you will want to take notes.