Chief Brand Strategist, Brand Driven Digital
We welcome back Nick Westergaard to The Social Travel Summit. Nick is Chief Brand Strategist at Brand Driven Digital, where he helps build better brands at organizations of all sizes — from small businesses and Fortune 500 companies to President Obama’s Jobs Council. He’s also the author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. An in-demand speaker at conferences throughout the world, he also teaches branding and marketing at the University of Iowa and hosts the popular On Brand podcast. Nick lives with his family in Coralville, Iowa.
Strong brands with something to say matter now more than ever. Throughout the Social Travel Summit we’ve emphasized outcomes over outputs. We’ve looked at how to identify desired outcomes, digital marketing strategies to meet them, and how to measure success. It’s time to look at your takeaways from two days of learning through a branding […]