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The Social Travel Summit (STS) is a unique conference that connects the travel industry with professional travel bloggers, content creators and influencers.

Each attendee, whether content creator or travel brand, is a key player during two days of high-level discussion about the future of online travel marketing.

Founded in 2014, the Summit is brought to you by the world’s leading professional travel

influencer network, iambassador, in collaboration with Reiseblogger Kollektiv and Traveldudes.

After each Summit, we publish a Think Tank report which guides the industry in achieving profitable online collaborative campaigns.

You can read more about the history of The Social Travel Summit and our previous conferences here.


Each morning begins with an expert keynote speaker sharing the insights and trends that will directly impact how you approach digital marketing in your business.

Through the workshops, seminars and roundtable forums which follow, the focus of The Social Travel Summit is to exchange success stories and innovative ideas in an unprecedented way; one that focuses on education and collaboration. In the evenings, you will have more opportunities

to network, socialise or just relax with like-minded professionals after a busy day learning and collaborating.

The Social Travel Summit aims to be at the forefront of developing professional standards while also providing a fun environment for gainful networking and in-depth learning. Delegates benefit greatly from information exchanges, collaborative discussions and exclusive access to the world’s travel bloggers and influencers.


The Social Travel Summit has a deliberately low number of attendees, which keeps it an intimate and highly productive conference; everyone is an important part of STS. In addition to the 100 representatives of travel brands and DMOs , 50 leading influencers and content creators are hand-picked and invited specifically because of their individual skills and reach.

More about the professional influencers presenting at STS
Influencers attending The Social Travel Summit are specialists in content, photography, videography, digital media, social networking, online marketing, story-telling and niche travel. These experts will share their extensive experience and knowledge across a range of presentations, workshops and informal discussion forums.

Bloggers and influencers speaking at STS have been featured in international media like The New York Times, National Geographic, CNN and Lonely Planet.

More about industry professionals presenting at STS
Drawing on years of experience in destination marketing, the travel industry professionals speaking at the Social Travel Summit are proficient in collaborating with online publishers and supporting highly successful digital campaigns. Through inclusive discussions and forums, industry gurus will offer proactive advice and ideas for advancing the relationship between online travel publishers and trade organisations.

For an impression of STS, including interviews with delegates, please view the official #STSBelfast video from 2018: