Erik van Erp

Erik van Erp

Around The Globe

Erik van Erp, founder and publisher of the Around the Globe travel community, is one of the top influencers in the Netherlands. The Around the Globe community has, since its inception in 2002, grown to become one of the largest independent traveller communities in the country. With his background in IT, Erik has always been developing unique tools to provide support to travellers during their journey. Erik, a travelling nomad himself, knows the needs of travellers by constantly polling his audience and using innovative analytical growth strategies to remain relevant for travellers in a constantly changing online world.

Erik is a speaker at travel conferences and universities to talk about digital marketing strategies and technical and analytical topics in an easy, understandable way. Erik is the Director of IT for iambassador and is advising the iambassador bloggers and the iambassador management team on technical and analytical  challenges to help the travel industry move forward. He has played an instrumental role in developing the iambassador blogger database with its integrated project management, tracking and ROI calculation systems where he will continue to develop and execute iambassador’s IT strategies, client reporting and internal communication platforms.

Defining Desired Outcomes and How to Measure Them

Plenary hall

Digital influencer campaigns have become the new norm. With every campaign you learn new things, but we should ask ourselves some questions. Are we (influencers) executing campaigns correctly? Have we (industry) set the right goals and made the right selection? Is there room for improvement? With the internet moving more and more in a data-driven direction, […]