Tourism Northern Ireland (Tourism NI) is responsible for the development of tourism and the marketing of Northern Ireland as a tourist destination to domestic tourists, from within Northern Ireland, and to visitors from the Republic of Ireland. We are a non-departmental public body of the Department for the Economy and we work closely with other tourism bodies to help develop the visitor economy here and to market Northern Ireland to incoming visitors.
Tourism NI’s mission is to build the value of tourism to the local economy in partnership with government and industry.

Our vision is to confidently and passionately champion the development and promotion of the Northern Ireland experience.