A week has passed since the Social Travel Summit in Kitzbühel ended with a party on top of a mountain looking out over the Tirolean Alps, but the impact and reach of #STSKitzbuehel continues to grow.

#STSKitzbuehel in numbers

Here are some of #STSKitzbuehel’s key stats:

148 – the number of delegates from 26 countries, including 56 top travel influencers.

1,900 – the number of tweets using #STSKitzbuehel (source: Tweetreach).

2.6 million – the potential reach of these tweets on Twitter (source: Brandseye).

2 – the number of days #STSKitzbuehel was the number one trending topic on Austrian Twitter as the Summit took place… and it also reached trending topic status on Twitter in Switzerland too!

320 – the number of photos published on Instagram tagged with #STSKitzbuehel… so far.

60 million – the potential number of impressions across all social media for #STSKitzbuehel from 16th – 27th September.

#STSKitzbuehel in words

Sometimes numbers don’t always paint a clear picture of what the atmosphere at The Social Travel Summit is really like. Here are just a few of the testimonials, comments and messages the STS team received following the end of #STSKitzbuehel, both from industry and influencer delegates.

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