The Social Travel Summit Think Tank Report 2017

We’re proud to share with you today the final report from this year’s Social Travel Summit Think Tank, which took place in Kitzbühel in Tirol, Austria.

The Think Tank is a very important part of The Social Travel Summit as it sees groups of representatives from both the travel industry and professional influencers working together to discuss a number of key issues that have been highlighted as either upcoming trends or current pressing concerns, all of which are predicted to impact how the travel industry works together in creating and publishing travel content online.

For the second year, 2017’s STS Think Tank was hosted by Peter Jordan of Gen C Traveller who is an expert in researching and analysing travel trends. There were three groups of 10-12 people and three leaders rotated around the groups focusing on one of three specially chosen topics. The discussions were recorded and monitored and the key findings have now been documented in this report which you can download to read and use for your own business purposes. We hope you find it as informative and insightful as we do! To download the report, please click on the button below:


The report will be officially presented at WTM London on 8th November, and you can find out more about this and the other session hosted by iambassador here. We hope to see you there!


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