VisitInvernessLochNess is the Tourism Business Improvement District (BID) for Inverness and Loch Ness. The organisation was established in March 2014 following a ballot of all member businesses. Today the organisation has over 450 members from all the key tourism sectors, hotels, guest houses, self-catering, visitor attractions and many more.

The goals of the organisation are to create a more sustainable local tourism industry better able to compete with other similar sized destinations nationally and internationally, by increasing visitor numbers to the area, increasing the level of visitor spend, the length of stay and improving the tourism infrastructure.