With more than 11 million arrivals by guests from more than 50 countries and 47 million overnight stays in the tourism year 2015/16, Tirol can justifiably claim to be one of the leading holiday destinations in the alps. The Tirol Tourism Board based in Innsbruck is the destination marketing organization of the region of Tirol, Austria. Its most important mission is to position Tirol as the most demanded place within the alpine world.
Outdoor enthusiasts are spoilt for choice in Tirol, both in summer and winter. Hiking and rock climbing are popular activities in the warm summer months, while in winter many people come to Tirol for alpine skiing, cross-country skiing and tobogganing in the enchanting snowy landscape. From the Ötztal, Paznauntal, Pitztal, Zillertal and Stubaital Valleys to East Tirol, Lake Achensee, the regional capital Innsbruck and the legendary resort of Kitzbühel: Tirol’s villages, towns and regions are famous for their traditional customs and celebrations as well as for being home to museums and other cultural attractions of the highest quality. Local inns are the ideal place to sample some of the delicious local specialties and relax after a long day out and about in the fresh air. And when things hot up in summer, there are plenty of crystal clear lakes to cool off, let your thoughts wander and simply lose yourself in the moment.
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