International Media And Influencers Manager, VisitBritain

Emma Mead is International Media And Influencers Manager for VisitBritain, the National tourist board for Britain. Working across 22 international markets, Emma supports the regional offices with hunting down newsworthy story ideas, itinerary planning, and social/PR integration – which includes ensuring that influencers are an integral element of our PR plans in each market.

Emma led VisitBritain’s first-ever global blogger trip in April 2014, which saw 30 bloggers from around the world travel across England, Scotland, and Wales on six themed itineraries, including Food, Fashion and Shopping, Adventure, and Film, and she has played a key role in shaping VisitBritain’s strategy for engaging bloggers and social media influencers.

Emma worked closely on VisitBritain’s first partnership with iAmbassador, in which three iAmbassadors served as official campaign curators for VisitBritain’s Countryside is GREAT campaign in the US and has since managed the influencer strand of delivery for new global campaigns such as #OMGB.