Social Media Neuromarketing I Strategic Consultant, WordofMedia

As a world thought leader and Neuromarketing pioneer Sara brings together Strategy, Brand & Social Behaviour into one holistic framework through the Perception Adoption Process© giving business and brands academic rigour to their marketing practices. Specialising in Neuroscience at Oxford University, Sara’s consultancy received Gartner Cool Vender 2013 in Consumer Dynamics whilst WordofMedia brings together the worlds of Social Media and Strategic Neuromarketing.

Sara has worked with tourism boards, bloggers and entrepreneurs as well as corporate institutions and consumer brands. Her unique approach and deep understanding of the human mind brings fresh perspective to creating engagement and tying this into your strategic goals. Perception, Priming, Attention, Memory, Reward, Neural profiling, Fear extinction, Adoption protocols, Decision Making and Demand creation are at the centre of her work as a Strategic Neuromarketer.