Digital Press Officer, Emilia Romagna Tourism Board

Nicholas is the Digital Press Officer of the Emilia Romagna Tourist Board in Italy. He has been a member of the Tourist Board’s Web Strategy & Marketing department since 2010. He is the co-founder and Project Manager of BlogVille. Launched in 2012, it provides international bloggers a home in Italy, from where they are able to discover the destination in total freedom and to live like a local in Italy. The initiative results in sharing content on their blogs and social media channels, in order to create awareness and especially to fill the gap of the “lack of online content in foreign language” about the region.

The Emilia Romagna Tourist Board improves its digital strategy every year, creating new concepts and campaigns and working actively with online influencers and storytellers from its key markets, in order to present the destination to visitors both online and offline in a completely new way.