CEO Destinate

Mariette du Toit-Helmbold is an international destination marketing and tourism thought leader, a writer and public speaker on tourism, travel trends, destination marketing, brand innovation and digital strategy.

She established Destinate, a first of its kind boutique destination and tourism marketing agency, after an enviable tenure of 10 years as the CEO of Cape Town Tourism.

She now works with brands and destinations within and beyond South Africa to unlock their full potential, applying her knowledge and pursuing her passion for innovative, people-centred marketing and tourism by unpacking global consumer trends, new markets, city tourism dynamics, Africa and the impact of new technology and the web on tourism.