PR & Communications Executive, USA – VisitBritain

Kelly Harrison is PR & Communications Executive, USA for national tourism board, VisitBritain, handling media relations, social media and public relations integration, digital communications and consumer marketing efforts for Britain’s most important inbound tourism market. Based in VisitBritain’s North American headquarters in New York City, Kelly promotes leisure travel to England, Scotland and Wales, encouraging Americans to visit the UK.

Following a one-year stint in marketing at The Walt Disney Company in Orlando, Florida, Kelly transitioned to travel public relations in her home state of New Jersey. She also worked with Heathrow Airport around the London 2012 Olympics and The Queen’s Diamond Jubilee, providing her first taste of promoting Britain in America – a dream come true for a tried and true Anglophile. Looking for a new challenge that would combine her passion for Britain and travel experience, Kelly joined the VisitBritain PR & Communications team in New York City in August 2013. Kelly has worked closely with the international press and digital teams to further develop VisitBritain’s blogger and social influencer strategy, including the organization’s first-ever global blogger press trip, which saw 30 bloggers from around the world travel across England, Scotland and Wales. In the fall of 2014, Kelly spearheaded VisitBritain’s first-ever partnership with iAmbassador, leading to three iAmbassadors serving as official campaign curators for a national tourism campaign.