Emma Gorman manages Destination PR at Tourism Ireland’s Head Office in Dublin.
She has over 15 years’ experience marketing Ireland as a holiday destination overseas. In her current role she is responsible for Digital PR, Blogger outreach & collaboration, media content creation, as well as collaboration with the Film industry and promotion of festivals. She recently developed and delivered an internal training programme for Tourism Ireland’s international publicity team on digital PR skills, including social media skills and a module on working with bloggers.
Prior to taking up this role, Emma worked in Tourism Ireland’s German Office in Frankfurt, initially on the PR team and later in a consumer marketing role.
Emma originally studied French & German in Trinity College Dublin. Later she completed an MBA with the Open University and most recently she completed a Diploma in Digital Marketing in Dublin’s Digital Marketing Institute.