The end result of community management isn’t engagement. The end result isn’t improved satisfaction ratings, greater awareness, or feedback. The end result is greater profits.
In this keynote, Richard Millington, founder of FeverBee and author of Buzzing Communities: How to Build Bigger, Better, and More Active Online Communities, will crack the ‘social code’ behind successful social groups by analyzing a library of repeatable case studies that transformed audiences, customers, and prospects into united, supportive groups. He’ll share the cutting edge psychology and advanced data insights that inform successful community management. Richard will explain why travel bloggers and the travel industry can realize greater success by creating communities and he’ll share specific, tactical steps – from attracting your first members to sustaining a high level of engagement – to help you begin building yours.