VisitBritain Quiz & People Will Talk: The Real Value of Communities and How to Manage Them
The end result of community management isn’t engagement. The end result isn’t improved satisfaction ratings, greater awareness, or feedback. The end result is greater profits.
In this keynote, Richard Millington, founder of FeverBee and author of Buzzing Communities: How to Build Bigger, Better, and More Active Online Communities, will crack the ‘social code’ behind successful social groups by analyzing a library of repeatable case studies that transformed audiences, customers, and prospects into united, supportive groups. He’ll share the cutting edge psychology and advanced data insights that inform successful community management. Richard will explain why travel bloggers and the travel industry can realize greater success by creating communities and he’ll share specific, tactical steps – from attracting your first members to sustaining a high level of engagement – to help you begin building yours.
Coffee Break
Sponsored by VisitWales
Upping Your Social Game Part 1: Facebook and Snapchat
Oh, the frustrations people have with Facebook! It can drive significant traffic if Facebook likes you, but won’t if it doesn’t. How do you start from a virtual stop and grow quickly? Yvonne has some realistic and valuable advice to share. You’ll also hear from Claudia about Facebook Live. Likewise for Snapchat, the relatively new kid on the social media block for travel bloggers. Niamh will share the ways of Snapchat. She tell you how Snapchat shines and how to grow your audience.
How to Get the Absolute Best Out of Bloggers
We hate to tell you this travel industry, but you don’t always take full advantage of our skills, talents, influence, posts, photos, and all that we do to promote your destinations, products or services. At this session three travel bloggers will give you the goods on how to get the most from your investment in them. Not every blogger is strong on all social platforms. Learn how to identify real versus perceived strengths and how to partner with bloggers to maximize results on chosen platforms. Learn how to take campaigns beyond the objectives so that they last longer, reach farther, and get better results.
Upping Your Social Game Part 2: Pinterest and Instagram
Algorithms have hit Pinterest which is now being used by people as a search engine. How do you optimize for Pinterest? What do you optimize for Pinterest? Instagram is one of the hottest platforms for consumers but with its many limitations how does one tap its potential for bloggers and for brands? What do brands want from bloggers on Instagram and how much will they pay for it? Two bloggers who have achieved extraordinary success on Pinterest and Instagram will reveal their strategies and daily tactics.
Thinking Outside the Borders and Beyond the Brand – Part 1
With budgets tight and expectations high, creative marketing solutions are in demand by destination and travel brand marketers. Can there be collaboration between competitors? Should there be? At this session you’ll learn new ways to stretch your budget by cooperating in ways that cross traditional borders and go beyond brand boundaries. Case studies will be shared that demonstrate the tactics that make such strategies successful.
Driving Revenue with Affiliate Marketing
Affiliate sales are a source of passive income that represents significant revenue for some bloggers. Our panellists will each make a short presentation on their affiliate marketing strategy and share what’s really working for them and what attempts have failed. Then the audience will have the opportunity to dig deeper with their questions.
Thinking Outside the Borders and Beyond the Brand: Part 2
After learning in Part 1 how collaboration is becoming more significant in destination and travel marketing, Part 2 will dig down into the details with a real case study. trivago paired its own exclusive data with insights from travel influencers and destination marketing organisations to produce their Travel Advice Calendar, a booklet offering advice on the best time to visit different cities worldwide. In this session they’ll share how the booklet came about, the learnings and importance of collaboration with both DMOs and influencers and other ways trivago plans to work with third parties in future.
The Social Maze
The Social Maze is back! It’s the game show that looks at “the Y factor” of social. Panelists Poke the platforms, Share their truths and Vote Down myths about social media. Friends don’t count in this game – they’ll be Hungout to dry as Engagement hits the Numbers and contestants Circle, Stumble, and Digg into the hottest issues of social media.
Closing
– VisitBritain Farewell, Emma Mead, Head of International Media & PR
– Farewell by Keith Jenkins and Angelika Schwaff