There’s an art and a science to blogger collaborations. Bloggers each take different approaches to travel, have unique platforms, and offer different value. Understanding how to get the most out of a blogger and his/her platforms is an art. Doing so in a cost-effective manner and measuring results is a science. After a quick round with each of our panelists giving an overview on their strategies for working with bloggers, we’ll break into groups for Q&A so that participants can dig deeper into the strategies of greatest interest to them. Strategies to be discussed include:
- social media campaigns
- special projects for content development
- short-term blogger trips
- long-term blogger programmes
- brand partnership and ambassador programmes