Profitable Partnerships
How brilliant bloggers & brands band together to drive serious success (for everyone.)
We live in an information overload world. Two million blog posts are published every single day. As professional bloggers, we’ve cut through that clutter. We’ve tapped into something special: a loyal base of valuable consumers that are inspired by the content we create.
As brands, we’re looking to leverage the audiences of others to drive new revenue.
But our goals are at odds: the content creators must maintain the trust of their audience, while the brand pays for great content. So, how do we bridge the gap?
In this, hour-long keynote session, best-selling author and former television producer Andrew Davis, will help us explore a new kind of mutually-beneficial creative partnership. A partnership that promotes long-term commitments.
As content creators, you’ll be challenged to explore new revenue models (not revenue streams) for your business.
As brands, you’ll be inspired to foster close-knit, creative relationships, with the content creators you value that drive real revenue.
We’ll explore the Online Influence Pyramid, take a look at how great content increases demand and we’ll uncover the last three battles for online attention.
You’ll leave inspired to re-think the opportunities in an ever-evolving online world.
Are you ready to create a profitable partnership?
Bloggers to Bloggers Panel: Business Models
Professional bloggers, like all small business owners, are constantly searching for ways to refine their business models and improve their success for themselves and their clients. All of our panelists have successful travel platforms and will give a brief overview of their business models and monetization strategies. Then we’ll break into small, informal groups for Q&A so that participants can dig deeper into the strategies that are of greatest interest to them. Monetization strategies to be discussed include:
- social media campaigns
- affiliate sales
- special projects
- video campaigns
- multiple revenue streams including newsletters
Industry to Industry Panel: Working with Bloggers
There’s an art and a science to blogger collaborations. Bloggers each take different approaches to travel, have unique platforms, and offer different value. Understanding how to get the most out of a blogger and his/her platforms is an art. Doing so in a cost-effective manner and measuring results is a science. After a quick round with each of our panelists giving an overview on their strategies for working with bloggers, we’ll break into groups for Q&A so that participants can dig deeper into the strategies of greatest interest to them. Strategies to be discussed include:
- social media campaigns
- special projects for content development
- short-term blogger trips
- long-term blogger programmes
- brand partnership and ambassador programmes
Build Influence with a Corporate Blog
Look at a successful travel brand’s social strategy and you’ll often find a corporate blog at its centre. Blogging is growing in importance for travel brands and many companies are leveraging the knowledge, expertise and experience of travel bloggers to make theirs stand out. In this session travel bloggers and corporatebrands will share tips, advice and practical steps for corporate blog success.
The Fine Art of Pitching and Negotiating: Blogger/Brand Relationships
What travel blogger fulfilling his/her dream of writing and traveling ever thought that they would be in sales? Well, pitching a project or campaign and closing a deal that financially supports a travel blogging career is a sales process. In this session, industry will reveal what they like to see when being pitched and bloggers will share their most successful techniques for closing a deal.
Engagement to Conversion: 4 Simple Steps for Stronger Online Results
Most DMOs and travel sites invest a huge effort into acquiring traffic and suffer from a weak conversion rate. André Morys identifies 4 crucial points in the user’s journey that every marketer needs to know to increase conversion rates. Whatever your conversion objective may be – from downloading tourism brochures to booking hotel nights to getting newsletter signups – this presentation will provide insights for better results.
Contracts & Conduct: Protect Your Blog and Serve Your Clients
Learn how to negotiate a contract without giving away the store and then deliver on the contract within your blog’s ethic. As a professional, your work must be robust, legally sound, and stand up to scrutiny. This session will discuss the nature of a fair contract – what it should and should not include. It will explore blogger performance standards and how to maintain those standards when working with a commercial partner so that you protect the integrity and value of all your platforms and deliver real value to current and future clients.
From Neuromarketing Strategy to Social Media Tactics: How to Get into the Minds of Your Audience
Building the bridge between neuromarketing strategy and social media tactics, this session will explore general findings in neuroscience and how you can use them to improve perception, attention, engagement, loyalty, recognition, and demand. Topics to be covered include content planning through neuroprofiling, honing brand resonance and impact, the power of multichannel/multimedia content, what to include in your social content, and how to structure social content during a campaign. The talk will be fast-paced in order to cover all of the material and provide actionable takeaways so do be aware, you will want to take notes.