– Welcome by Keith Jenkins and Angelika Schwaff
– VisitBritain Welcome, Robin Johnson, Marketing Director
The Future of Travel Media and Travel Marketing
With his signature wit and thought-provoking visuals, Doug Lansky is going to challenge both travel bloggers and the travel industry to up their game.
Travel bloggers work outside the professional confines of journalism. They put a very personal face on extraordinary travel experiences often deep-diving into niche interests that don’t make sense for traditional publishers. And they carry their roles as influencers beyond writing to inspire travel with video, images and podcasts on platforms such as Youtube, Instagram, Snapchat, Periscope and Facebook.
The independence of travel bloggers/influencers is a strength, but it’s a double edged sword. Lack of mentorship and guidance from an experienced editor can present a challenge as they balance the roles of publisher, marketer and dealmaker. A new kind of professionalism is required.
Yes, the travel media and travel marketing continues to be in transition and in this presentation Doug is taking on the task of predicting its future.