• Moderator: Mariette du Toit-Helmbold
• Borderless Budgets: Nicholas Montemaggi, iambassador
• Leveraging the Assets Bloggers Create: Emma Mead, VisitBritain
• Convincing Management of Online Value: Catharina Fischer, Tourismuszukunft
• Which Social Platforms Have Real ROI? Sabina Woller, trivago