Susanne Hoeller

Susanne Hoeller

Su has been working in tourism for more than 25 years and spent most of her working life with the Graz Tourist Office. She has in-depth knowledge of destination marketing, product development, B2B relations and is now focusing on influencer marketing and how to elaborate and professionalize the cooperation of travel bloggers and DMOs. Su is an active member of ECM (European Cities Marketing) and Vice Chairperson of the knowledge group CityMarketing within this organization. The goal of this group is to help traditional tourist offices in transition to become Destination Marketing Organisations (DMO), which not only focuses on attracting more tourists, but seeing the bigger picture, involving many groups and partners, and especially the locals, to create a new strategy for a sustainable future of city destinations.