Sarah Lee

Sarah Lee

Director, UK, iambassador | Founder, Captivate

Sarah Lee is iambassador’s UK director and co-founder of award-winning luxury travel blog, LiveShareTravel. For iambassador, and also in her role as a founder of UK blogger group, Captivate, she has put together 75 blogger and influencer campaigns for destinations and brands.

This has provided her with insights into the ever-evolving content requirements and contractual demands on bloggers and how to negotiate these to ensure everyone is happy with expectations and outcomes.

A former print journalist and editor, Sarah worked on consumer and B2B travel titles, plus newspapers and women’s magazines, before using this experience to develop her blog and creative digital campaign projects.