Decode Brand Code Management
Phil Barden is the Managing Director of Decode, UK and author of Decoded: The Science Behind Why We Buy. A proven marketer with over 25 years of client-side experience, including senior and international roles at high profile companies such as Unilever, Diageo, and T-Mobile, he is fascinated by the insights from decision science and by the value it can bring to marketing. He quit his international brand director post to immerse himself in this new field. He is now one of the very few experts to combine a practitioner’s perspective with a profound knowledge of decision science, making him very much in demand by clients and as a speaker.