Ian Cleary

Ian Cleary

Founder, Razor Social

Ian Cleary is founder of the award-winning blog and content marketing agency RazorSocial. He is a lecturer on Content Marketing at Rutgers University and has been featured in The New York Times, Inc.com and Forbes. He contributes to the latter publication monthly. Ian is also co-founder of OutreachPlus, an email outreach tool which automates, simplifies, and speeds up the process of sending highly personalized emails to a new or existing audience. In a report by Onalytica, Ian was listed as the 25th most influential person in social media globally and the 38th most influential content marketer. Ian speaks at top marketing conferences around the world, including Social Media Marketing World, Content Marketing World, and MarTech. Forbes recently referred to Ian’s presentation at MarTech as “one of the most memorable presentations of the conference.” He has contributed articles to VentureBeat, Entrepreneur.com, Huffington Post, and many other leading online publications. Ian was also a contributing author to Success Secrets of the Online Marketing Superstars.

Optimizing Content for Outcomes

Plenary hall

No matter how good your content is, you need to optimize its creation and promotion to ensure that you achieve the desired outcomes. This requires an advanced understanding of keyword research, pillar content, content conversion funnels, and how they all can improve Google ranking. During this session, Ian will share a 5-step process for ensuring that you get […]