A week has passed since the Social Travel Summit in Kitzbühel ended with a party on top of a mountain looking out over the Tirolean Alps, but the impact and reach of #STSKitzbuehel continues to grow.
#STSKitzbuehel in numbers
Here are some of #STSKitzbuehel’s key stats:
148 – the number of delegates from 26 countries, including 56 top travel influencers.
1,900 – the number of tweets using #STSKitzbuehel (source: Tweetreach).
2.6 million – the potential reach of these tweets on Twitter (source: Brandseye).
2 – the number of days #STSKitzbuehel was the number one trending topic on Austrian Twitter as the Summit took place… and it also reached trending topic status on Twitter in Switzerland too!
320 – the number of photos published on Instagram tagged with #STSKitzbuehel… so far.
60 million – the potential number of impressions across all social media for #STSKitzbuehel from 16th – 27th September.
#STSKitzbuehel in words
Sometimes numbers don’t always paint a clear picture of what the atmosphere at The Social Travel Summit is really like. Here are just a few of the testimonials, comments and messages the STS team received following the end of #STSKitzbuehel, both from industry and influencer delegates.